🚤 Paper Boat
NEW PRODUCT — PAPER BOAT 2025
Kulfi-Ki-Chitthi —
The Kulfi That Writes
You a Letter 🍦
Kulfi-Ki-Chitthi is India’s most nostalgic kulfi ice cream — a thick, creamy, slow-melting traditional kulfi made the old way using a Sancha mould. No artificial colors. No chemicals. Real fruit pulp only. And a secret message engraved inside the wooden stick — revealed only when you finish the last bite. Discover more about traditional Indian kulfi on Wikipedia.
₹60 per stick · Available at Blinkit, Swiggy Instamart & stores near you
✅ No Artificial Colors
🌿 Real Fruit Pulp Only
🧊 Sancha Mould Made
🪵 Secret Stick Message
📓 Notebook Packaging
THE IDEA
Kulfi-Ki-Chitthi — Made the Old Way
Kulfi-Ki-Chitthi is not another ice cream. It is a thick, creamy, slow-melting traditional Indian kulfi made using a Sancha mould — the same way your nani made it. No machines. No shortcuts. No artificial colors or chemicals.
Every Kulfi-Ki-Chitthi is wrapped like a torn page from an old school notebook — with doodles in the margins, just like you used to draw in class. The moment you unwrap it, you are already back there.
🪵 The Big Twist — The Secret Stick
The wooden stick has a hidden message engraved inside — it only appears when you finish the last bite. Messages like ‘Call your best friend from school today’ or ‘Make a paper boat in the next rain.’ Every Kulfi-Ki-Chitthi has a different message — making it collectible.
6 AUTHENTIC FLAVOURS
Kulfi-Ki-Chitthi — Every Flavour is a Memory
Thick, dense Sancha kulfi. Real fruit pulp. No chemicals. No artificial colors.
Chai-Biskoot
A warm, creamy kulfi made with real masala chai — cardamom, ginger, and a hint of sweetness. Finished with a subtle biscuit crunch that melts into every bite. The perfect flavour for chai lovers who want their evening chai in a whole new way.
Guava-Chilli
Ripe, juicy guava pulp frozen into a thick kulfi ice cream — then hit with a slow-building chilli kick at the end. Bold, mischievous, and completely unforgettable. The flavour that makes you say “one more” every single time.
Classic Malai
The original. A thick, dense malai kulfi made with full-fat milk, slow-cooked the traditional way in a Sancha mould. No shortcuts, no artificial flavours — just pure, rich, creamy malai the way your nani used to make it.
Panakam
A tribute to South India’s most beloved summer drink — Panakam. Made with raw jaggery, black pepper, and a touch of cardamom, this kulfi ice cream is earthy, warming, and deeply nostalgic for anyone who grew up in a South Indian home.
Aamras Kulfi
Real Alphonso mango pulp — the king of mangoes — slow-frozen into a thick, dense mango kulfi. No artificial mango essence. No yellow colour. Just the real taste of summer, the way you used to eat it straight from the fruit with sticky fingers.
Jamun Kala Khatta
Two childhood street cart favourites in one kulfi ice cream — the deep, tangy punch of jamun and the icy tartness of kala khatta. Purple, bold, and unapologetically nostalgic. One bite and you are back outside your school gate.
WHY KULFI-KI-CHITTHI
Kulfi-Ki-Chitthi — Crafted Differently, Experienced Differently
Sancha Mould Texture
Thick, dense, slow-melting kulfi — not cheap watery lollies. Real texture from a real mould.
The Secret Stick Message
No other brand uses the wooden stick as an emotional message tool. This is Kulfi-Ki-Chitthi's magic.
School Notebook Packaging
Wrapped like a torn notebook page with doodles in the margins — nostalgic from the first look.
Zero Chemicals
No artificial colors. No chemicals. Only real fruit pulp and natural ingredients in every kulfi.
The Last Bite Strategy
While every brand focuses on the first bite — Kulfi-Ki-Chitthi focuses on the moment after the last bite.
Built-In Social Virality
People share their secret message on Instagram Stories — word-of-mouth at zero cost.
POSITIONING
Kulfi-Ki-Chitthi — Where Hygiene Meets Nostalgia
Kulfi-Ki-Chitthi solves the biggest gap in India’s ice cream market — everyone loves street kulfi, but nobody trusts the hygiene. Kulfi-Ki-Chitthi gives you that same childhood taste in a clean, safe, beautifully packaged kulfi ice cream. Read how Paper Boat is positioned against competitors at Hector Beverages.
🚤 Paper Boat — Eats & Memories
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